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About Us

Founded by candy veteran Jeff Rubin in 2006, this saccharine experience has become one of the largest and fastest growing specialty candy and gift retailers in the world. The IT’SUGAR Empire consists of over 70 retail locations in US hotspots such as New York, Las Vegas, Los Angeles, San Francisco, Miami, Scottsdale, Washington DC and Palm Beach, in addition to chic international destinations such as London, Dubai, and Grand Cayman.
With aggressive growth plans, IT’SUGAR sees a future where we are all twenty-something” years old and have access to the pure joy that comes from indulging in a world where life has no rules and the answer is always YES!
With retail locations ranging in size from 2,000 to 7,500 square feet, IT'SUGAR is a trendy sweets shop that lives at the intersection of attitude and fun. It's a place about joy, taste, color and sound.  Sweet and sour, rich and creamy – that's how life should be, and that's how it is at IT'SUGAR.